How I Would Use Twitter (And How You Could Also)

Developing the Next Generation of Rainmakers How I Would Use Twitter (and how you could also) Before I begin today, I have to say something about the Dallas Mavericks. They proved that determination and can prevail over talent. Needless to say it was exciting for us in Dallas to watch them come back time and time again and ultimately win their first NBA championship in franchise history. Can you get anything valuable by being on Twitter? I am asked that question as often as any question on social media. Legal marketing expert,  Larry Bodine recently posted a blog: Blogger Tracy Coenen: Twitter is a Failure for Law Firm Marketing. In the post Tracy Coenen aptly points out: Professional services firms are using Twitter to get their message out. The problem is that no one is listening. Everyone is too busy pushing out their message via Twitter, and they’re spending very little time listening to what others have to say. I agree. You might recall earlier this year I wrote: Can Law Firms More Effectively Use Twitter. I gave some ideas on what law firms could do other than just pushing out their message to people on Twitter who are not listening. Earlier this year I also wrote You Gotta Hang Out Where Your Clients Hang Out. I pointed out that not one of my construction client decision makers are on Twitter. I spend more time on Twitter than I would spend if I was practicing law. Yet, if I practiced law I would still be on Twitter. Here are some ways I would use Twitter if I still practiced law. I believe I could do everything I just described in less than 30 minutes a day. If it took longer, I might reconsider. If you want to learn more about using Twitter as a lawyer, read  Twitter for Lawyers: 10 Under-Reported Secrets of Success. I think you will find some valuable ideas there. I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.